About Me

This blog carries a series of posts and articles, mostly written by Anthony Fitzsimmons under the aegis of Reputability LLP, a business that is no longer trading as such. Anthony is a thought leader in reputational risk and its root causes, behavioural, organisational and leadership risk. His book 'Rethinking Reputational Risk' was widely acclaimed. Led by Anthony, Reputability helped business leaders to find, understand and deal with these widespread but hidden risks that regularly cause reputational disasters. You can contact Anthony via anthony.fitzsimmons At cranfield dot ac dot uk

Friday, 26 October 2012

Starbucks' crisis management

Hit by a story of unfair tax avoidance, Starbucks has hit back. By rubbishing its UK management and undermining the truth of earlier analyst briefings that the UK business is profitable.  Its rebuttal has drawn excoriating criticism from "Hephaestus of London" in a post on the FT report on the story.

Is it better to grow a reputation for misleading analysts?  Or for avoiding tax to a socially unacceptable degree?  Or for public denigration of senior management?  Or none of these? 

Time for Starbucks' leaders to take a coffee break?

Anthony Fitzsimmons

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