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Reputability LLP are thought leaders in the field of reputational risk and its root causes, behavioural risk and organisational risk. Our book 'Rethinking Reputational Risk' received excellent reviews: see www.rethinkingreputationalrisk.com. Anthony Fitzsimmons, one of its authors, is an authority and accomplished speaker on reputational risks and their drivers. Reputability helps business leaders to find these widespread but hidden risks that regularly cause reputational disasters. We also teach leaders and risk teams about these risks. Here are our thoughts, and the thoughts of our guest bloggers, on some recent stories which have captured our attention. We are always interested to know what you think too.

Sunday, 21 October 2012

Tax Saved costs Reputational Damage

It's becoming the latest theme for international companies.  Not paying a fair amount of tax in countries where you trade makes you a bad citizen and damages your reputation.  The first of the recent batch was Starbucks.  Now its Ebay and Paypal.

As Anthony Hilton quoted the senior tax partner at a Big Four accountant recently,  "I think  I have done a good job for my client saving £10m on their tax bill.  Then I find it cost them £100m in reputational damage."

 D'oh!

Anthony Fitzsimmons
Reputability
London
www.reputability.co.uk

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