About Me

This blog carries a series of posts and articles, mostly written by Anthony Fitzsimmons under the aegis of Reputability LLP, a business that is no longer trading as such. Anthony is a thought leader in reputational risk and its root causes, behavioural, organisational and leadership risk. His book 'Rethinking Reputational Risk' was widely acclaimed. Led by Anthony, Reputability helped business leaders to find, understand and deal with these widespread but hidden risks that regularly cause reputational disasters. You can contact Anthony via ajef{at]reputability.co.uk

Sunday, 21 October 2012

Tax Saved costs Reputational Damage

It's becoming the latest theme for international companies.  Not paying a fair amount of tax in countries where you trade makes you a bad citizen and damages your reputation.  The first of the recent batch was Starbucks.  Now its Ebay and Paypal.

As Anthony Hilton quoted the senior tax partner at a Big Four accountant recently,  "I think  I have done a good job for my client saving £10m on their tax bill.  Then I find it cost them £100m in reputational damage."

 D'oh!

Anthony Fitzsimmons
Reputability
London

Anthony Fitzsimmons is Chairman of Reputability LLP and author of “Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You

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