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Reputability LLP are pioneers and leaders globally in the field of reputational risk and its root causes, behavioural risk and organisational risk. We help business leaders to find these widespread but hidden risks that regularly cause reputational disasters. We also teach leaders and risk teams about these risks. Here are our thoughts, and the thoughts of our guest bloggers, on some recent stories which have captured our attention. We are always interested to know what you think too.

Friday, 26 October 2012

Starbucks' crisis management

Hit by a story of unfair tax avoidance, Starbucks has hit back. By rubbishing its UK management and undermining the truth of earlier analyst briefings that the UK business is profitable.  Its rebuttal has drawn excoriating criticism from "Hephaestus of London" in a post on the FT report on the story.

Is it better to grow a reputation for misleading analysts?  Or for avoiding tax to a socially unacceptable degree?  Or for public denigration of senior management?  Or none of these? 

Time for Starbucks' leaders to take a coffee break?

Anthony Fitzsimmons
Reputability
London
www.reputability.co.uk

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